Blue Scribe Copy is a copywriting and consulting services firm specializing in crafting result-oriented emails and autoresponder series for B2B and B2C companies.
Louise Banks is the owner of Blue Scribe Copy. She has an eclectic professional background but has been writing for most of her life.
Her Background
Born and raised in NYC, after graduating from Columbia University with a degree in English, she was a day trader for many years. Wanting a change, she got into publishing.
She worked at a start-up print magazine and quickly became Acting Managing Editor. When this new company started having financial difficulties, she made a lateral move into sales and marketing and worked for a national B2B publishing company and then a local directory publishing company.
Her last job was as a technical writer in the IT division of a Fortune 500 pharmaceutical company. When the contract ended, she moved to Oregon and became a full-time freelance writer.
To improve her copywriting skills, she completed two intensive courses at the well-known AWAI (American Writers and Artists Institute.) One course was direct response copywriting, and the second was on Internet copywriting. Louise also completed a lead-generation marketing course taught by a respected copywriting coach.
Unlike many copywriters, Louise has actual sales experience from working in the marketing departments of publishing companies. She realized that copywriting is the blend of her writing skills and marketing knowledge.
As an experienced copywriter and marketing consultant, Louise has helped many companies to increase sales with her writing.
Contact Blue Scribe Copy if your company wants to use email marketing to nurture leads and increase sales growth. Send a message to louise@blue-scribe-copy.com today.